The SPOAC faculty consists of distinguished professors in their respective subjects and leading industry experts. In addition to profound functional expertise, the professors of WHU and its partner universities have a great deal of experience in management practice. The faculty are complemented with guest lectures by high-ranking executives from sports business.
Prof. Dr. Simon Chadwick
M4 | Sports Marketing
UNIQUE LEARNING CONCEPT
By means of innovative learning methods developed by Harvard Business School, among others, and a clear focus on the challenges the industry faces, students receive the best possible training that will enable them to assume leadership roles within the sports business industry in the future.
Integrating real-life case studies from the sports business industry into the curriculum gives students the opportunity to discuss and solve management tasks with practical relevance. Professors guide the discussions and actively involve students according to their prior professional experience. The intensive discussions foster a pragmatic, solution-oriented approach and ensure sustainable learning progress.
Consulting Field Study
In the course of the Consulting Field Study, students develop a solution to a challenge that a SPOAC partner is currently facing. Supported by mentors, the participants develop concepts and present them to leading representatives of the partners.
An interdisciplinary approach is taken to consider the sports business industry from a variety of different angles (incl. sports, media, sponsors) so as to foster the development of successful business models. SPOAC’s initiators believe that new ideas can only be developed by breaking down conventional thought patterns and triggering a change of perspective.
Multimedia Learning Platform
An interactive multimedia online learning platform helps students prepare for the attendance sessions ("Blended Learning"). The innovative learning concept offers students the greatest possible flexibility in terms of both location and time, and enables optimal learning successes.
PERSONAL CAREER DEVELOPMENT
Students at SPOAC benefit from unique career development opportunities: they gain exclusive access to industry knowledge, partners and decision-makers from the SPONSORs and WHU networks. At all times, achieving personal career goals is at the core of the individual support SPOAC provides.
Students’ building and expanding their personal networks is fostered during SPOAC programs. Students have the opportunity to participate in exclusive “invitation only” SPONSORs events with decision-makers, and thus to build long-term relationships for their future careers.
Reflection on one’s capabilities and personality plays a decisive role in achieving of career goals. To be able to analyse and exploit existing potentials, students have the opportunity to participate in personal coaching and to obtain career advice from the SPONSORs management team.
STRONG INDUSTRY PARTNERS
SPOAC – Sports Business Academy currently partners with the German Football League (DFL), German Football Association (DFB), German Olympic Sports Confederation (DOSB), WWP Weirather – Wenzel & Partner, Nielsen Sports and Microsoft which rank among the leading institutions and companies in sports business. The cooperation with industry trendsetters reinforces the link between science and practice, and ensures that the SPOAC degree and non-degree programs are geared towards industry needs.
Students gain unique access to decision-makers from the industry. What’s more, the partners are able to leverage SPOAC as an essential recruiting platform to acquire new highly-qualified employees.
SPOAC was founded by WHU – Otto Beisheim School of Management,
a privately-funded business school, and SPONSORs, the leading information
provider and conference organiser in sports business.
Download key documents such as the image brochure and study guide here.
What is SPOAC?
Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.