Strong Industry Partners

SPOAC – Sports Business Academy currently partners with the German Football League (DFL), German Football Association (DFB), German Olympic Sports Confederation (DOSB), and WWP Weirather – Wenzel & Partner, which rank among the leading institutions and companies in sports business. The cooperation with industry trendsetters reinforces the link between science and practice, and ensures that the SPOAC degree and non-degree programs are geared towards industry needs.

Students gain unique access to decision-makers from the industry.
What’s more, the partners are able to leverage SPOAC as an essential recruiting platform to acquire new highly-qualified employees.


Download key documents such as the image brochure and study guide here.

What is SPOAC?

Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.

Details of the General Management Program

The study brochure brings together all key information on the contents of the „General Management Program in Sports Business“.