Industry Experts

The faculty consists of distinguished professors in their respective subjects and leading industry experts. Students gain exclusive insights into the challenges and future trends within the industry. They also have the opportunity to meet leading characters from sports business.

“The requirements for sports managers are continually increasing in light of the growing professionalisation of sport. A closer collaboration between sports and academia is therefore needed to take the necessary next development step. This is exactly where SPOAC comes in.”

Oliver Bierhoff (Manager – German National Football Team, DFB and SPOAC guest lecturer)

Christian Seifert

Chairman of the Management Board

Herbert Henzler

former CEO McKinsey-Germany
former member of the supervisory Board
FC Bayern München

Antonio Martin

Director Audiovisuals
FC Barcelona

Dirk Huefnagels

Global Head Marketing Retail

Carsten Cramer

Direktor Sales, Marketing
& Business Development
Borussia Dortmund

Marc Kosicke

projekt b

Dr. Michael Ilgner

Chariman of the Board
Stiftung Deutsche Sporthilfe

Martin Kind

Hannover 96

Thomas Krohne

KW 25 Beteiligungs GmbH
& President DVV

Carsten Schmidt

Sky Germany

Oliver Mintzlaff

RB Leipzig

Alexander Jobst

Chairman of the Board Marketing
FC Schalke 04

Georg Behlau | Chair National Team Office DFB

Lorenz Beringer | CEO LOBECO

Dr. Peter Görlich | CEO TSG 1899 Hoffenheim

Christian Gruber | Managing Director TIPICO Germany

Christoph Heimes | Director Digital Services Infront Sports & Media

Mirjam Hummel | CEO WWP

Andreas Jens | von appen | jens legal

Paul Keuter | Member of the Board Hertha BSC

Peter Lauterbach | CEO/Chairman _wige MEDIA

Dr. jur. Jochen Lösch | Ex-CEO MP&Silva

Stefan Ludwig | CEO DFB-Wirtschaftsdienste

Philip Newald | CEO Österreichische Sportwetten

Bernhard Peters | Director Sports HSV Fußball AG

Oliver Poppelbaum | Head of Digital, Sales & CRM HSV Fußball AG

Jan Pommer | Director Team & Federation Relations Electronic Sports League ESL

Werner Rabe | Former Head of Sports and Leisure Bayerischer Rundfunk

Philipp Radel | CEO WWP

Ingo Schiller | CEO Hertha BSC Berlin

Oliver Schwall | CEO STG Sailing Team Germany

Michael Vesper | Chairman of the Board DOSB

Jörg Wacker | Chairman Internationalization & Strategy FC Bayern Munich

Peter Weber | Executive Partner IRIS

Prof. Dr. Michael Welling | Managing Director & Chairman Rot-Weiss Essen


Download key documents such as the image brochure and study guide here.

What is SPOAC?

Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.

Details of the General Management Program

The study brochure brings together all key information on the contents of the „General Management Program in Sports Business“.