The General Management Program in Sports Business, jointly developed by SPONSORs and the WHU – Otto Beisheim School of Management, is an advanced work-study programme for future leaders in the sports business industry and “ high potentials” from adjacent business sectors. The programme content and selection of faculty are based on the latest scientific findings and most current industry trends. Cooperation agreements with the leading institutions and companies in the sports industry guarantee the best possible combination of science and industry practice.

The one-year General Management Program is organised into nine modules. Participants must be on-site at the SPOAC campus at the WHU in Düsseldorf for 24 of the 45 days in total. The content of the programme is focused on the future challenges and growth areas within the sports business. The interdisciplinary learning concept, heavily based on the case study method developed by the Harvard Business School, forms the basis for developing highly skilled managers in the sports business. 

In addition, participants in the General Management Program benefit from unique career opportunities with exclusive access to practical know-how, partners and decision makers in the networks of both SPONSORs and the WHU. This allows us to help each participant pursue their individual career goals.

In the age of digital transformation, fundamental changes to the development, production, marketing and sale of content are everyday occurrences. New business models are created overnight, while established ones disappear just as quickly. Consequently, the subject of digitalisation permeates every module in the General Management Program.

Apply now!

Please submit your application for the General Management Program in Sports Business at the SPOAC electronically, including the following documents:

  • Proof of a first degree (e.g. bachelor’s degree or equivalent)
  • Proof of at least two years of professional postgraduate experience
  • Current curriculum vitae
  • Convincing letter of motivation (min. 500 words)
  • English language skills (TOEFL > 100 Points or an alternative SPOAC-Test)

In exceptional cases, special achievements in sport and business (e.g. professional athlete, self-employed entrepreneur) may be accepted instead of a university degree.

Apply now!

Please submit your application for the General Management Program in Sports Business at the SPOAC electronically, including the following documents:

  • Proof of a first degree (e.g. bachelor’s degree or equivalent)
  • Proof of at least two years of professional postgraduate experience
  • Current curriculum vitae
  • Convincing letter of motivation (min. 500 words)
  • English language skills (TOEFL > 100 Points or an alternative SPOAC-Test)

In exceptional cases, special achievements in sport and business (e.g. professional athlete, self-employed entrepreneur) may be accepted instead of a university degree.

The General Management Program in Sports Business in detail:

  • Part-time program
  • Geared towards future executives and high potentials from the sports business industry and related industries
  • Nine consecutive modules on specific sports business topics
  • Blended Learning: attendance courses are complemented with a multimedia platform
  • Consulting Field Study: solutions to real-life problems are developed under the guidance of mentors
  • Personal Mastery Project: students complete an individual, company-related project
  • Career development: students are guaranteed access to and networking with industry decision-makers
  • Program duration: one year with approx. 45 days (incl. 24 attendance days)
  • Language of instruction: English; literature for pre-readings mainly in English
  • Certificate awarded upon attainment of 15 ECTS credit points; option of having these credit points counted towards the WHU Part-Time MBA Sports Business Track
  • Fee: 25,000 euros

The General Management Program in Sports Business will start on September 10th 2017. The number of study places will be limited to 30.

Admission requirements for the General Management Program

To ensure the highest possible quality of students, SPOAC has defined criteria for admission to the General Management Program in Sports Business.
 

Personal study advice

Please contact us should you have questions about the SPOAC, the General Management Program, the application procedure, or the admission requirements.

The SPOAC will also gladly provide personal advice regarding aspects such as:

  • Educational leave for employees
  • Program fee tax deductibility
  • Information on attractive financing options through WHU Brain Capital GmbH

Your Contact

SPOAC – Sports Business Academy by WHU
Philipp Timm
Fon: +49 40 41 33 00 858

DOWNLOADS

Download key documents such as the image brochure and study guide here.

What is SPOAC?

Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.

Details of the General Management Program

The study brochure brings together all key information on the contents of the „General Management Program in Sports Business“.