Excellence Programs 2017

The three-day certificate courses offered at the SPOAC allow participants from the most varied fields within the sports business industry to obtain further training in specific areas such as "Leadership", "Entrepreneurship" or "Internationalization". Students are awarded a SPOAC certificate for the course which is creditable for further studies at SPOAC.

Subject areas of this years Excellence Programs

In 2017 SPOAC offers topic-specific Excellence Programs in areas such as "Leadership", "Entrepreneurship" as well as "Internationalization". All courses will take place on the SPOAC Campus in Düsseldorf. Find out more about the particular focus of each Excellence Program and click on the button below. 

June 19th - 21st 2017

July 3rd - 5th 2017

November 20th - 22nd 2017

SPOAC - Excellence Programs in detail:

  • Three-Day intensive course on current sports business topics
  • Specialisation for future leaders and experienced professionals
  • Experienced Lecturers guiding through the program
  • Leading Industry Experts completing the faculty
  • The consecutive modules can be booked individually or combined to suit
  • Tuition language - German: Leadership or English: From Idea to Impact, Internationalization
  • SPOAC certificate and ECTS points awarded upon completion with option of having ECTS points counted towards the "General Management Program in Sports Business"
  • The number of study places will be limited to 30
  • Tuition: 2.500 €

Admission requirements

To ensure the highest possible quality of participants, the SPOAC has defined criteria for admission to the Excellence Programs.

Personal study advice

Please contact us should you have questions about the SPOAC, the Excellence Programs, the application process, or the admission requirements.

The SPOAC will also be glad to provide personal advice regarding aspects such as:

  • Educational leave for employees
  • Course fee tax deductibility

Your Contact

SPOAC – Sports Business Academy by WHU
Philipp Timm
Fon: 040/41 33 00 858


Download key documents such as the image brochure and study guide here.

What is SPOAC?

Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.

Details of the General Management Program

The study brochure brings together all key information on the contents of the „General Management Program in Sports Business“.