Excellence Programs 2018

The SPOAC Excellence Programs allow participants from the most varied fields within the sports business industry to obtain further training in specific areas such as "Leadership", "Entrepreneurship" or "Digitalization". Students are awarded a SPOAC certificate for the course which is creditable for further studies at SPOAC.

Subject areas of Excellence Programs in 2018

In 2018 SPOAC offers topic-specific Excellence Programs in seven different areas. Find out more about the particular focus of each Excellence Program and click on the button below. 

SPOAC - Excellence Programs in detail:

  • Multy-day intensive course on current sports business topics
  • For Specialists, qualified employees and high performers of Clubs, Associations, Agencies, and the Industry
  • Experienced Lecturers guiding through the program
  • Leading Industry Experts completing the faculty
  • The consecutive modules can be booked individually or combined to suit
  • Tuition language is English
  • SPOAC certificate and ECTS points awarded upon completion with option of having ECTS points counted towards the "General Management Program in Sports Business"
  • The number of study places will be limited to 30
  • Tuition: 2.500 €

Personal study advice

Please contact us should you have questions about the SPOAC, the Excellence Programs, the application process, or the admission requirements.

The SPOAC will also be glad to provide personal advice regarding aspects such as:

  • Educational leave for employees
  • Course fee tax deductibility

Your Contact

SPOAC – Sports Business Academy by WHU
Philipp Timm
Fon: 040/41 33 00 858


Download key documents such as the image brochure and study guide here.

What is SPOAC?

Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.

Details of the General Management Program

The study brochure brings together all key information on the contents of the „General Management Program in Sports Business“.