Industry Experts

The faculty consists of distinguished professors in their respective subjects and leading industry experts. Students gain exclusive insights into the challenges and future trends within the industry. They also have the opportunity to meet leading characters from sports business.

“The requirements for sports managers are continually increasing in light of the growing professionalisation of sport. A closer collaboration between sports and academia is therefore needed to take the necessary next development step. This is exactly where SPOAC comes in.”

Oliver Bierhoff (Manager – German National Football Team, DFB and SPOAC guest lecturer)

Christian Seifert

Chairman of the Management Board
DFL

Herbert Henzler

former CEO McKinsey-Germany
former member of the supervisory Board
FC Bayern München

Antonio Martin

Director Audiovisuals
FC Barcelona

Dirk Huefnagels

Global Head Marketing Retail
Unicredit-Group

Carsten Cramer

Direktor Sales, Marketing
& Business Development
Borussia Dortmund

Marc Kosicke

CEO
projekt b

Dr. Michael Ilgner

Chariman of the Board
Stiftung Deutsche Sporthilfe

Martin Kind

President
Hannover 96

Thomas Krohne

CEO
KW 25 Beteiligungs GmbH
& President DVV

Carsten Schmidt

CEO
Sky Germany

Dr. Henning Stiegenroth

Head of Sports Marketing
Deutsche Telekom

Alexander Jobst

Chairman of the Board Marketing
FC Schalke 04

Georg Behlau | Chair National Team Office DFB

Lorenz Beringer | CEO LOBECO

Jochen Drepper | Spokesperson of the Board German Racing Next Generation

Dr. Peter Görlich | CEO TSG 1899 Hoffenheim

Christian Gruber | Managing Director TIPICO Germany

Christoph Heimes | Head of Sports EMEA & Google Partnerships Google / YouTube

Mirjam Hummel | CEO WWP

Paul Keuter | Member of the Board Hertha BSC

Peter Lauterbach | CEO/Chairman _wige MEDIA

Stefan Ludwig | CEO DFB-Wirtschaftsdienste

Philip Newald | CEO Österreichische Sportwetten

Bernhard Peters | Director Sports HSV Fußball AG

Oliver Poppelbaum | Head of Digital, Sales & CRM HSV Fußball AG

Jan Pommer | Former CEO DSM

Werner Rabe | Former Head of Sports and Leisure Bayerischer Rundfunk

Philipp Radel | CEO WWP

Ingo Schiller | CEO Hertha BSC Berlin

Oliver Schwall | CEO STG Sailing Team Germany

Michael Vesper | Chairman of the Board DOSB

Jörg Wacker | Chairman Internationalization & Strategy FC Bayern Munich

Peter Weber | Executive Partner IRIS

Prof. Dr. Michael Welling | Managing Director & Chairman Rot-Weiss Essen

DOWNLOADS

Download key documents such as the image brochure and study guide here.

What is SPOAC?

Find out more about the SPOAC here: our mission, who and what is behind our concept, and which advanced and further training courses are available.